Little-known Tools To Streamline Your Social Media Presence

Tools to streamline your social media presence - lovelifelivewise

In a decade social media has become a fundamental part of our lives. Not just to share cute images with those we love but as part of a well-oiled marketing strategy for business. But what do you actually need to run that well-oiled machine? The right tools! Those that save you time, tools that replace your lack of expertise in some of the areas. In this post, we have a look at tools to streamline your social media presence. Tools that keep you consistent across different platforms and ensure you don’t spend all your time on social media tasks.

This post may contain affiliate links. If you make a purchase through the affiliate link, I will earn a commission (at no extra cost to you). I only share products and services that I personally use, love and feel may benefit you too. See my full disclosure here.

The Social Media Stats

With almost half of the world’s population using social media, as a business, these are important figures to remember and fully justify having the right tools to deliver a sound social media strategy.

  • 42% of the world’s population uses social media. That’s over 3 billion users worldwide (Statista).
  • Each person spends an average of 2 hours and 22 minutes on social networks and messaging (HubSpot).

What is a social media strategy?

In basic terms, social media strategy should define how your business intends to use social media to achieve a set of goals. It should also incorporate what social media platforms and tools you will use to achieve it.

In very basic terms, it should clearly state your intent. Should outline your goals, have measurable objectives and it should be part of your overall business and communication plan.

Use The Right Tools To Streamline Your Social Media Presence. Image with social media platforms most used in the world.

You can check out this detailed post for help with planning and creating a social media strategy.

Great social media is not something that happens out of the blue! As with any other marketing strategy, it needs planning, monitoring, consistency and it needs to be in line with strong communication and overall marketing vision. In order to implement this vision, you need the right tools to support your strategy. Identifying the right tools can really impact your brand and posting consistency and generate growth.

Why you need the right tools?

With so many different social media platforms, you need reliable tools to help you manage your social media content, find content to share and monitor the impact you are making. Not only that you need to know what your competitors are doing, what platforms they use and the contect they share.

Social media has become ingrained in our day-to-day lives. Business use it to build brands, to understand their customers and audiences and check on their competitors.

The right tools for social media presence

First and foremost, you need a good social media scheduler. This is a tool that does exactly that, it schedules your social media communication and posts it for you. But a scheduler can be so much more than that and there are so many options out there!

There are a few basic things I would definitely want in a scheduler:

  • Automatically posts new blog posts
  • Allows you to pre-schedule posts to launch at later dates/times
  • You can select the post format for each social media network
  • Let’s you share social media posts (curated material)

Social Media Content Schedulers – Best value

Blog2Social – Is free to join (free forever), with premium options available for different levels of need. Premium plans start at an amazing $79 for a full year! It comes as a plugin or you can download a web app. This is the tool I use and the free version does the basics extremely well! I have tried different tools like Coschedule and Hootsuite and came back to Blog2Social because of its simplicity and hands-down best value for money.

What you get with the free version – below I list the features I like the most on the free version.

  • Connect to the top networks: Facebook, Instagram, Twitter, Pinterest and a lot of other networks.
  • Autopost directly to your social media channels. You can set it to automatically post on all the networks as soon as you hit publish on your blog post!
  • Schedule posts to release at a later date/time.
  • Re-schedule posts. This is a great feature, you can automatically set the system to re-post for you so your content is always rotating.
  • URL shortener.
  • Schedule curated posts (posts from other sources). This for me is a great feature! In my social media plan, I tend to post 1/3 my own posts, 1/3 engagement (questions, quotes, etc) and 1/3 curated content. With this feature, you can research content in the same niche and schedule it months in advance.
  • All your scheduled posts show in a content calendar in the dashboard (see below).
Example of a Blog2Social schedule. Blog2Social is a social media management tool, supporting strong social media strategies.
This is an example of how a social calendar looks like on Blog2Social

Have a look at their features in more detail here.

Other Options

When it comes to social media schedulers, there are many options available for all budgets. I’m listing below another two strong schedulers I have tried and found reliable.

CoSchedule – offers a headline analyser, I’m a fan of it! But you can find other headline analysers equally good and free. CoSchedule offers a free 15-day trial and prices start at £19/month for the basic plan. Coshedule has integrated reporting, something that is not so good with Blog2Social.

Hootsuite – is also free to start and offers good flexibility and curated content too. You start with a free 30-day trial and after that prices start at £25/month. Hootsuite is one of the most used social media schedulers.

Image creation Tools – Best value

Canva – Canva is an image creation software, is also free to join (no trial, free forever). You can use quite a few of its features with the free version. Premium versions have great benefits like automatically re-sizing your images and exporting with a transparent background. You will be able to create almost anything you want in Canva. From logos to business cards, social media banners and quite a few more complex things like ebooks, planners, social media kits, its almost limitless. Once you get the hang of it this tool is very simple to use.

You can start with Canva for free here.

Business Idea

If you are good with graphic design, you can start your own business selling online templates. Check out these two sites selling templates made with Canva.

thesideblogger.com – want to offer freebies to your audience but don’t know where to start? Here you can find a template for almost any freebie you can think of. On top of that, you can get Pinterest and Instagram templates to customise with your own branding colours and fonts. The side blogger also teaches you how to make a business out of it.

Conversionminded.com – here you can find many great paid courses, Canva templates for all your social media strategies and a great variety of planners, some free to download.

These two sites are great examples of delivering something that people need!

Best for automated image creation

RelayThat – is another great tool for social media image creation. This is a relatively new tool for me and I love it. Why am I showing you two different image creation tools? Because they are quite different in how they work. With Canva you work on creating one image at a time and can resize it (if you have the premium version). With RelayThat you insert your website URL, press the magic import feature and your branding is imported to the site. You chose the image size you want to create out of lots of options and the tool uses your brand colours to populate all the available design templates in one go, then you just need to decide what designs you like best!

This is a small example of what RelayThat can do for your branding image creation.
This is an example of several different image sizes created based on the one pin I made With two other pin formats showing on the top left and one Instagram suggestion at the bottom right

Let’s say that you have a post with a title: Must-Have Tools For Strong Social Media Presence. You want to make a Pinterest pin, so select that option from the social image sizes menu. Add your title, your website name, select the image you want to use (they offer over 300,000 stock images) and select one of the almost 200 variations of Pin designs already populated with the basics you inserted. With a few clicks, you adjust your details and the tool generates your pin image and also your Facebook, Instagram, Twitter, Facebook add, Blogpost Image. It also creates another 20 or so different formats all coordinated. If you don’t want all those formats but want 50 pins instead, just select more ready to download templates from the available template.

Example Of a page of RelayThat an image creation tool that automates image creation and saves so much time.
Different sizes of the original pin I created on the top left and another suggested option on the last three images

You can now get a lifetime deal for RelayThatvia AppSumo for only $49.00! They will even take 10% off if you are new to the site. Check that deal here.

Specialist tools

Tailwind – if you are active on Pinterest you will love Tailwind! This is a paid tool that allows you to schedule your Pinterest posts (pins). With this tool you can share curated pins too. Share pins with different tribes (similar to group boards) and use loops to keep pins active. I use Tailwind and see good benefits from both the tribes and loop evergreen posts. Why do I use Tailwind for Pinterest and not Blog2Social? I always pin my first Pin manually directly on Pinterest and then use this tool to pin it to other boards. As Pinterest gives me almost 50% of all my traffic, I try to be both careful and consistent with my pinning strategy. This tool is better for that and worth the extra investment.

The tool offers an interval option, allowing you to select all relevant boards in one go. You can set it to post at optimal times with an interval of 2, 3, or as many days as you find ideal (2+ days minimum). The system also alerts you if you break any of the rules Pinterest sets for posting, like post the same image twice in the same board in 6 months. These rules are hard to keep track and Tailwind keeps you on track.

An example of Talwind's schedule. Talwing is an automated scheduler for Pintarest and Instagram.
This is how my schedule looks like with the detailed number of pins for that day in the center and the schedule in the right.

Prices for Tailwind start ar $9.99/month paid annually.

Stock Photos – Best value

Unsplash – is a stock image site with free images you can use for almost any purpose including business, they claim to have over 1 million free images available. I regularly submit and use images and they are a great resource to have. If you are a blogger you may want to consider using images that are used less often, so search engines don’t get confused about your message, seeing that they have seen the same image associated with different messages. If that is the case, check out this other option.

Best for Content Creators

depositphotos – they open deals a few times a year and for a fee, you have access to a number of downloads. This is an exclusive deal with AppSumo and is discounted from $299.00 to $39.00. I use their images and am always happy when they open these promotions.

Analytics for social media

Analytics are an important part of keeping track of business results. Even a very simple business needs goals and objectives to feed into those goals. The objectives you set for your business should be SMART meaning they should be specific, measurable, achievable, realistic and, timely (or time-bound). Having good analytics tools will help you measure results and progress. Most social media sites have their own analytics and you can use those to check how your posts are performing in each of the platforms.

Sprout Social – is much more than a social media management tool, it rolls social engagement, publishing and analytics all into one efficient tool. It monitors hashtags, brand mentions and content calendar. You can start with a free trial and plan prices from $99/month. If this price tag is not for you there are a few free options for you.

Followerwonk – this is a Twitter analytics tool. It helps you learn who your followers are, where they’re located, and when they are active. The free version is quite limited but some of the information can be very useful to establish optimal times to post.

Overarching and free social media tools are almost nonexistent, so learn to use the analytics available on the platforms you are active and make sure you track progress on a monthly basis.

Ultimately, it’s important to understand what is working and what is not for your business. Selecting a social media tool that works for you shouldn’t be hard work, start with understanding what you can have with each free platform and once you are familiar with the different stats sign up for a free trial with the tool that ticks most boxes for you and your business.

Related posts:

Let us know what tools you use for social media and what features you like the most! What works for you and your business and tolls that had the greatest impact!

Keep safe & enjoy the simple things.

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12 thoughts on “Little-known Tools To Streamline Your Social Media Presence”

  1. This is something I’ve been meaning to look into. I’ve had a quick read, but I’ll be back when I don’t have kids under my feet, to study it properly 👍

    1. Hey Adam,
      I have spent so much time researching to the point I couldn’t read any more articles!
      To be honest I was clueless about it and needed tools for my blog so had to learn but it takes time with the kids always asking for something.
      I hope this helps you.

      Keep safe.
      Ana xx

  2. This is so helpful! I want to check out the scheduling options in more detail – I have recently started working again and really don’t want to lose momentum with my blog!

    Hayley || hayleyxmartin

    1. Hey Hayley,
      I hear you! I don’t know what I would do if I did not have a little help from some tools. Scheduling posts ahead and scheduling curated content has been a huge revelation.

      I hope it helps you!

      Keep safe.
      Ana xx

  3. I always tell myself I’m going to do these but I never do! I have never heard of Blog2Social but I’m definitely going to check it out! Thanks so much for sharing!!

    1. Blog2Social is my first choice because of how simple it is to work with.
      Yes to start with needs a bit of learning but there are good YouTube videos and they have lots of materials.
      The plugin did not slow down my blog at all.
      I hope it helps you:D

      Ana xx

  4. I’m so glad to read your review. I haven’t been using any tools – I’m sharing content myself and it does take a lot of time. These tools look as if they could save me so much time!

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